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In today’s immensely competitive world, establishing a strong presence online is vital. From celebrities and public figures to motivational speakers and business coaches, everybody has realized the importance of building an identity online. With the entire world striving for a strong digital presence, Twitter introduced a verification process to help break the clutter, which was later adopted by Facebook, YouTube, and Instagram too. Why is everyone going bonkers over getting verified on social media? For starters, there are a plethora of benefits that come with it, and there is a lot more than meets the eye.

Why verification matters:

Verification was introduced to help recognize and differentiate genuine profiles from fake ones. The sought-after blue tick is regarded as a status symbol that lets the world know that you are the real deal. Post verification, the real Slim Shady doesn’t even need to stand up, because the blue tick has it all covered.

It’s a badge of credibility:

Obtaining the “verified blue tick” is akin to getting knighted in the medieval ages. While you are elevated to the status of a celebrity, it serves as recognition of your influence and authenticity in the digital world. It serves as a testament to the fact that you are putting out great content, have high user engagement, and that you are well-known to have this honor bestowed upon you. It instills a sense of trust and credibility to the work that you are doing. Considering that only a select few people are verified, it puts you in a different league, with a strong sense of exclusivity.

Helps widen your reach:

Getting through these stringent regulations may seem like a lot of work, but it is indeed well worth it. Verification helps press and people find you online faster, while your content reaches a much wider audience, which in turn increases your organic reach. Over time, you may experience exponential growth in terms of followers, engagement, and visibility. Verified accounts can also link their stories to their blog posts, landing page, and anywhere they like. These added features further help to boost engagement and gain more followers in the long run.

What do you need to get verified:

1)    Press coverage:

While Facebook verification is no easy task, Instagram verification raises the bar even further and comes buy valtrex for cheap with several prerequisites. To begin with, you must come across as credible and trustworthy on Google. To strengthen your notability, you must have a minimum of 8-10 press articles, released nationally or internationally, which feature your brand and talk about it.

2)    Engagement with followers on social media:

A strong social media presence is essential on platforms like Facebook and Instagram. Merely having a ton of followers online will not suffice. The key is to have a high number of organic and active followers with a high degree of engagement. This is perceived as a strong indicator that people are interested in the content that is being shared by you on said social media platforms.

3)    A Wikipedia page:

Another great way to build credibility is by creating a Wikipedia page. It conveys the fact that you or your business have achieved enough milestones to warrant a Wikipedia page in the first place. It also signifies that there is enough press while being a noteworthy feather in your cap.

Once the requirements are fulfilled, it increases the likelihood of your account being branded as “verified,” though it is not a sure shot guarantee. Instagram considers several factors while analyzing your account and credentials. While it is possible to apply for verification directly, it is seldom successful, owing to the sheer number of requests that pour in daily.

In the quest for Instagram verification, we encourage brands to check if they meet the criteria. For example, applying for Instagram verification when you do not have a strong presence on Google talking about your brand will reduce your chances for success. If you already possess Facebook verification and then choose to apply for Instagram verification, the chances of it being approved are much higher.

There is no fixed formula to building your image online and if you’re seriously looking to get verified, it’s always a good idea to seek professional guidance from a consultant and getting relevant support on social media amplification. Building a stellar reputation that is deemed worthy of Facebook or Instagram verification does not simply happen overnight. It requires consistent effort, a sound strategy and perpetual effort to ensure that your content and communication is not only helping you retain your existing audience but to also expanding the same.


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