6 Ways to Improve Your ROI from Content

6 Ways to Improve Your ROI from Content

Every brand that spends marketing dollars on online marketing invests in creating great content. While every statistic is looked at minutely and improvised upon, have you considered the ROI from content? Are there any ways in which you can improve these returns?

Many brand managers ask these questions constantly. The answers lie in how effective and efficient your brand’s content marketing game is. The bottom line is: the higher the value your content is providing to your followers, the higher the ROI from content.

What kind of content fetches the highest ROI?

  1. Cost-effective content

It is not always a given that the most expensive content will give you the best returns. Content marketing is considerably cheaper than other modes of marketing. The idea is to find high-quality, cost-effective content that can make the biggest possible impact. A well-crafted article or an impactful, yet short video will show you results without being too costly.

  1. Evergreen content

Content that has a long shelf-life on the internet is hard to come by. But it is this kind of content that has the best results and ROI. Unlike advertising campaigns, it will have a far longer life online and will constantly be generating returns. This kind of content will stay on the internet for as long as you want it, provided it has enough repeat value.

  1. Targeted content

It is a no-brainer that the more you invest in your content the more it will work for you. The investment, however, needs to be strategically planned. Content that is targeted towards a specific set of audiences usually is the best bet. A good strategy coupled with great content and intelligent investment will build up over time and give compounded returns.

Here are 6 ways in which you can boost your ROI from content:

  • Create multi-faceted content

The best kind of content is the kind that serves multiple goals for the client. Copy that increases traffic to your website, while also pushing a certain product and also works to improve the brand’s relationship with the audience is far better than simple informative copy. Optimize your content to serve a number of purposes without compromising on any one of them.

  •  Focus your content efforts

Having a ton of content online is not always the best solution. While it may feel like increasing the content on your website, social media handles or your Wikipedia page will increase engagement, it may not always be the case. Instead, focus on specific content entries that serve a designed purpose. Work on a strategy based on what the audience wants instead of simply focussing on volume.

  • Create content with the help of specialists

When you want to give unique information to your audience, it is best if you have someone who is extremely familiar with the subject writing for you. Specialists are uniquely placed to produce content that is not only long lasting but also explores subjects in greater depth with a better perspective. They make sure that your content stands out in the crowd and maximizes the ROI from content.

  • Re-use your content from time to time

Content should never be left stagnant. Try and reinvent it as and when possible and keep it in the mix of things. Experts recommend revisiting old content and adding follow-up pieces to them on an ongoing basis. The key here is to identify trends before or when they happen to make sure that you are capitalizing on your content.

  • Encourage user-generated content

It is the age of user-generated content. Brands that are engaging their audience are finding it easier to create more user-generated content. It is not only highly engaging for your audience but also incredibly cost-effective when done right. Well-orchestrated campaigns driven by user-generated content have a history of working brilliantly.

  • Update old content

Google’s algorithm loves updated content. A few added paragraphs can make an old article relevant for today. It is also a good idea to change the headline and introductory paragraphs for it to relate to what is trending. If you want to improve your ranking on SERPs, it is important that you add new relevant content based on current trends.

There are a number of ways in which you can drastically improve the ROI from content. The key here is to ensure that you are constantly on the lookout for creating engaging, original and relevant content for your target audience. With the right strategy and partners on hand, your content will be working for you for a very long time.

The Obsession Called Instagram Verification

The Obsession Called Instagram Verification

Every major social media platform (be it Facebook, Instagram, Youtube or Twitter), today, has incorporated a system through which you can verify your social media account. The first platform to start this system was Twitter, and it was later adapted by everyone from Facebook to YouTube to Instagram among many others.

The blue badge on Instagram, when first introduced, was limited to specific public figures, celebrities, and the likes. It was awarded by Instagram but the requirements for it were not made apparent. While it is still restricted to public figures, the definition of what a public figure is has become more lax. Over the years, getting verified on Instagram has become a matter of pride and status. Simply put, Instagram verification has become a craze that does not seem to be dying down. So, what do you need to get verified on Instagram? While the list below is not all-inclusive, it covers the key requirements for Instagram verification.

  1. Press – you must have significant coverage in the press to prove you are worthy of being verified
  2. Wikipedia page – this will seal the notability requirement that Instagram has. A Wikipedia page is usually a sign of sufficient press and notability. If you want to know to learn more about creating a Wikipedia page, you can read our blog here.
  3. Organic followers – you can get verified with as little as 1000 followers if you a celebrity but if all your followers are bots or fake, Instagram can detect it
  4. Instagram verification requires a strong presence on another social media platform. For example, someone verified on Facebook, Twitter or Youtube is more likely to get verified on Instagram

While you can officially apply for verifying your Facebook page here, Instagram verification is far more elusive. This exclusivity has, to some extent, further fueled the obsession.

Complete control of your identity (a.k.a avoid the fake accounts)

Instagram verification will ensure that no one is able to use your or your brand’s name for nefarious purposes. It helps distinguish the real account from the many fake accounts that pop up like mushrooms after rain. It gives your followers the assurance that they are interacting with the real deal. It is essentially the process with which you can take ownership of your own identity, something that is crucial in today’s social media driven world.

Having a verified profile has become more important than ever for businesses and individuals. It is a sure-fire way to avoid someone else from capitalizing on your identity while boosting your own brand online. While the process can be difficult, Instagram being the toughest nut to crack for a verified profile, it is definitely worth the effort.

Marks you as trustworthy

Social media users understand the importance of following verified accounts. A verified Instagram account works as a stamp of approval, something that sets you apart as being a trusted, significant entity and ensures you are given the attention online that you deserve.

Boosts content

Over and above having a positive impact on your image online, Instagram verification plays a very important role in helping your content get out there on social media. There is a great deal of increase in the visibility that your content gets if you get verified on Instagram. This will have a cascading effect which ensures more followers and thus a better promotion for you and your brand moving forward.

Elevates your Instagram presence

If you want to make sure that you get the traction your brand or you deserve online, Instagram verification is key. It works as a status symbol, signalling to the audience that you are a significant entity in your own right. This not only helps drive more and more people towards the content you are putting out there but makes it easier for people who want to do business with you to locate you.

If you are looking for Instagram verification, get in touch with us. Our team of specialists can help you with the entire process from end to end.