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Public Relations or digital PR services have seen tremendous growth in recent years. After a small decline due to the pandemic, the sector grew by 13.5%, going from -2.6% in 2020 to 10.9% in 2021. The industry performed exceedingly well in 2022 as well. Data shows that the public relations industry can grow at a CAGR of 8% to reach a whopping $129 billion by 2025.

If you run a digital agency, it’s high time to capitalize on this trend. You can generate greater revenue in 2023 by offering digital PR services to your customers.

But why do brands need digital PR? Well, here’s why PR is so important for businesses and why you should offer this service to your clients:

Brands Need Digital PR Services to Build a Stellar Online Presence

In today’s digital world, having a strong online presence is no longer optional. According to Google, more than half of the customers do online research before a purchase. Hence, a robust online presence allows brands to offer the information these leads seek, attract them to their websites, and convert them into customers.

Digital PR services are a great way to build a stellar online presence and reach a larger audience. It can help a brand create and maintain a favorable online reputation and boost visibility through positive media coverage.

Brands Need Media Coverage to Build Credibility

Trust remains at the core of any professional relationship. Brands need credibility to be successful and trusted by customers. And that’s where digital PR can play a crucial role.

When customers read about a business in top-tier publications, they automatically tend to trust that business more. A good PR strategy can, therefore, 10x a brand’s credibility. However, every business owner doesn’t have the experience or expertise to connect with publications and pitch their stories. You can fill this gap and help companies reach the right publications and get their much-needed press coverage.

Digital PR Services Offer Brands Greater Bang for Their Buck

While traditional advertising has its own perks, it also has a limited audience base. Moreover, businesses need to have a sizeable marketing budget to reach a global audience through paid advertising. On the other hand, digital PR offers brands double the benefits at a fraction of the cost. They get brand awareness and credibility, while the positive press also acts as a form of endorsement for the brands.

Therefore, digital PR lets businesses have advertisement as well as trust-building from single spending, giving them a greater ROI.

Conclusion

More and more companies are going digital every day. According to data, 70% of businesses either already have or are working on a digital transformation strategy. Moreover, 56% of companies are prioritizing digital transformation. The trends show that the digital shift will continue to grow exponentially in 2023 and beyond.

As businesses continue to take the online route, they will all need digital PR services. As a result, the industry will receive an even greater boost than in 2022. You can leverage this opportunity as an agency, even if you lack connections with the big publications.

Facilius Inc. is the premier white-label digital PR partner for hundreds of agencies. You can resell our digital PR services under your name and establish yourself as a leading digital PR agency. Get in touch with us today and embrace the digital PR journey to success!

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