Perception can make or break the public image and reputation of a brand or public figure. Those in the spotlight must always maintain a positive perception in the eyes of their followers. However, today, maintaining positive public perception has become quite a challenge with the advent of social media and 24/7 online scrutiny.
Social media is a double-edged sword. The very medium that brings you popularity and acceptance can destroy reputation and credibility. Brands, if they let negative perception fester, can degrade pretty quickly. Managing perception and maintaining online reputation has thus become supremely important today.
An online reputation management agency does exactly that. Its services can monitor a brand or a person’s online image and manage their social media presence. In short, it makes sure that its client maintains a consistent, positive public image.
Let’s dive deeper into what online reputation management involves and how white labeling this service from a reputed agency can help you generate impressive revenues.
What is Online Reputation Management?
Online reputation management (ORM) is the process of managing the reputation of a person or brand in the digital space. ORM is a continuously growing and evolving field. It’s a vital tool for businesses to understand and regulate how their target audience perceives them online.
An online reputation management agency helps you identify ways to uphold yourself in a positive light to your target audience. It will then help you create a strategy to remove negative press online and clean up your brand reputation. For this, they may use relevant and specialized marketing techniques like white hat SEO.
Online reputation management is different from traditional PR services. The latter is proactive, while the former is reactive. Traditional digital PR services almost always focus on building a company’s reputation and getting positive publicity for the company. ORM services, on the other hand, are usually reactive in nature. They aim at removing negative press and cleaning up a brand’s reputation after it has been tarnished.
ORM presents an excellent avenue for growth during challenging times for any business, mostly by influencing market trends, audience behavior, and brand perception.
Why is online reputation management important for a brand or public figure?
Online reputation management is one of the most important elements of building a successful brand. Besides cleaning up your reputation, removing negative press, and restoring your brand to its former glory, it can even help you create a new brand identity.
Today, there is a huge demand for effective ORM services for businesses and individuals alike. To a large extent, this is due to the data privacy issues that come with increased access to internet devices. It is, therefore, imperative for every brand or public figure to have an online reputation management service in place. This will ensure that you are not leaving yourself vulnerable to negative online publicity that could impact your business greatly.
In what ways can online reputation management services help you?
An efficient and well-planned ORM strategy can help you in the following ways:
i) Suppress negative links
ORM services can help you remove negative links or false reviews about you or your brand. Otherwise, it can bury them deep in Google’s search results, making it difficult to trace them.
ii) Create positive publicity
As the next step, effective ORM can override the negative links with positive publicity. This can be achieved by getting positive articles about your brand published in top publications. In fact, getting featured on Forbes, Business Insider, etc., would make your positive press rank higher in search results.
iii) Actively look out for future reputation threats
After fixing your reputation and redeeming your public image, the last step is to actively look out for future threats. This includes damaging links, reviews, and articles that may pop up in the future. ORM will help you tackle these as and when they arise.
Why partner with Facilius Inc. to white label ORM services?
As USA’s #1 white-label marketing agency, Facilius Inc. can help you and your clients through its premium services. Our online reputation management services are unparalleled in the industry. Our service is 100% reseller-friendly. This means that you can white label it and provide it to your clients while we take care of delivery and execution.
If you’re still having second thoughts, here are some more compelling reasons to choose us as your agency partner:
i) Experienced team with proven results
Our team is experienced in all the techniques and strategies necessary for impactful ORM. Whether it’s SEO, SEM, or content marketing, we’ve got you covered. In fact, we have previously delivered numerous successful ORM campaigns for clients and agency partners.
ii) Quickest TATs in the industry
At Facilius Inc., we value your time. That’s why we offer the most competitive turnaround times for seeing results in your client’s ORM campaign.
iii) Trusted agency partner of 100+ agencies
Facilius Inc. doesn’t compromise on the quality and efficacy of its services. For this reason, over 100 digital agencies trust us and white label our services.
Public image is now made or broken on the internet. Moreover, with modern phenomena like the cancel culture trending in the online world, it’s more important than ever to secure your digital reputation.
Consequently, the demand for effective ORM services is only going to increase with time. It’s best to jump on the bandwagon now. Don’t wait until it’s too late or the competition in this niche becomes even more fierce. Team up with Facilius Inc. today to offer the most efficient online reputation management services to your clients.