As a digital agency owner, finding the right white label digital PR partner can greatly enhance your offerings and help you expand your services. By collaborating with a reliable and experienced PR agency, you can strengthen your brand’s online presence and deliver effective PR and marketing solutions to your clients.
White label digital PR is a popular option for agencies who want to expand their offerings, reduce their workload, and increase their profit margins. But not all white label digital PR agencies are created equal. You need to look for certain factors that can ensure a successful and long-term partnership.
In this blog post, we will highlight some of the things to consider while choosing an ideal white label digital PR partner for your agency. Let’s dive into each of these factors in detail!
Factors to Consider while Choosing a White Label Digital PR Partner
1. Do they charge any retainer fees?
One of the benefits of white label digital PR is that you can save on resource costs and overheads. You don’t need to hire and manage a full-time PR team or invest in expensive tools and software.
However, many white label digital PR agencies may charge you a retainer fee or a minimum monthly commitment to work with them. This can limit your flexibility and profitability as an agency owner. You may end up paying for services that you don’t need or use. What’s worse, you may need to even turn down clients who don’t fit your partner’s criteria.
Therefore, it’s better to look for a white label digital PR partner who doesn’t charge any retainer fees. This way, you can have more control over your budget and cash flow. Moreover, you can scale up or down your PR projects as per your client’s needs and expectations.
2. What’s their experience and track record?
Another important factor to consider while choosing a white label digital PR partner is their experience and track record in the industry. You want to work with a partner who has proven expertise and results in delivering high-quality digital PR campaigns across various niches and platforms.
You can check their portfolio, case studies, testimonials, and reviews to see the kind of work they have done and the results they have achieved for their clients. You can also ask them for references or samples of their previous work to get a better idea.
A good white label PR firm should be able to demonstrate its ability to create engaging and relevant content, pitch it to the right media outlets, secure high-quality links, and generate positive brand awareness and reputation for its clients. They should also be able to handle different types of digital PR campaigns, such as newsjacking, data campaigns, product placements, thought leadership, etc.
3. Do they offer guaranteed services?
PR and marketing are not an exact science. It involves a lot of creativity, research, outreach, and relationship-building. Therefore, most white label agencies won’t guarantee that every campaign will land on top-tier publications. That’s where agencies who offer guaranteed services protected by a money-back clause are a game changer.
Look for partners who offer transparent and realistic pricing models with a 100% guarantee of their services. This way, you wouldn’t risk losing your money even if the PR firm cannot deliver the desired results.
4. Are their services reseller-friendly?
Finally, you need to make sure that the white label digital PR partner you choose is reseller-friendly. This means that they should be able to work seamlessly with your agency’s processes, systems, and branding. They should also respect your confidentiality and privacy as an agency owner. Moreover, they should offer competitive pricing for their services so that you can keep your own margin while reselling them to your clients.
Some of the other factors you should look for in a reseller-friendly white label digital PR partner are:
- They should be able to communicate effectively with you and/or your clients through your preferred channels and platforms.
- They should be able to deliver the work on time and within budget according to your specifications and guidelines.
- They should be able to handle any feedback or revisions from you or your clients without any hassle or delay.
- They should be able to sign a non-disclosure agreement (NDA) or a contract that protects your rights and interests as an agency owner.
By choosing a reseller-friendly white label digital PR partner, you can ensure a smooth and hassle-free collaboration that benefits both parties.
White label digital PR can be a great way to grow your agency business without increasing your workload or expenses. However, you need to be careful while choosing a white label digital PR partner for your agency. You need to look for factors such as retainer fees, experience, track record, guarantees, and reseller-friendliness before making a decision.
If you are looking for a reliable and reputable white label digital PR partner for your agency, look no further than Facilius Inc. We are the #1 white label online PR agency offering high-quality services at affordable prices. What’s more, we tick all the boxes when it comes to meeting the criteria listed in this blog. We have years of experience in delivering successful digital PR campaigns across various industries and platforms. We don’t charge any retainer fees or minimum commitments. Our services are backed by a 100% money-back guarantee. And we are fully reseller-friendly.
What are you waiting for, then? Contact us today to get started!