All business owners want positive public attention for their brand and services. Similarly, all public figures crave a presence in the public space and attention. Be it a brand or a personality, staying ahead in the race needs one to remain always visible to their target audience. After all, out of sight means out of mind.
One of the best ways to ensure you’re always visible is by having a regular presence in the news and other digital media. And this is where an expert digital PR agency enters the picture.
With the internet revolution, our human world is shifting to digital mediums for everyday tasks. Whether it be for shopping, browsing, or entertainment, most people depend on the internet today. A digital PR agency thus adopts internet-based strategies to make businesses and public figures remain relevant to such an audience.
Nearly 40% of the world’s population is connected to the internet today. And a large majority of these users are influenced by it to make their buying decisions. After all, who doesn’t run a quick Google search before making an important purchase these days?
In this equation, it’s important for businesses and public figures to be visible when their target audience searches for their products or services. And it’s equally important, if not more, to be visible for the right reasons. But how do they manage that?
Well, the answer lies in getting the right word out about your brand through digital media. This is where guaranteed media placement services help brands and public figures stay relevant and maintain a favorable public perception.
Why Is It Important to Stay in the News?
Even a passing mention in the news can immediately earn you public recognition. Now think about the wonder that dedicated press coverages can do for a brand. People view respectable news outlets as credible sources of information.
When information about brand value passes to the public through a news piece in a reputed publication, it immediately sparks conversation. And conversation attracts consumers as well as business partners and investors because they spot the brand’s worth. Thus, you can build up your credibility exponentially through press features.
In fact, the right PR strategy can turn a new influencer into a star overnight. Positive coverage of the public figure in trusted media portals validates their expertise and authority. It helps grow the fanbase.
Moreover, millennials are more likely to build a positive opinion about a brand based on digital media and press coverage. 90% of consumers say brand authenticity is an important determinant while making buying decisions. And as a public mouthpiece, press releases help build brand authenticity.
How Press Features Unlock More Keys to Success
However, visibility and credibility aren’t the only benefits of getting featured in the press. Digital press features have some more added benefits for brands and public figures, such as:
Uplift your reputation
If you get featured in Forbes or some other famous publication, it would add immensely to your prestige and reputation among peers. Moreover, you can celebrate such an achievement by sharing it with your followers on social media. You can even have a dedicated “As Seen On” section on your personal or your brand’s website to highlight your press features.
Boost your SEO efforts
When a press article publishes your brand story, it would also likely have a link back to your website. Generating backlinks from such highly credible and high DA websites can do wonders for your SEO score. This means that your name would pop up higher in the list when a customer runs a query related to your industry.
Get more traffic
Moreover, when audiences read about you and your brand in famous publications, their interest would be naturally piqued. They would want to learn more about you or your brand, and this would land them on your website. If your website content is catchy enough, this added traffic would definitely result in added sales.
Thus, staying in the news is not just an option. It’s a necessity for brands and public figures of the internet era.
How Do Digital PR Agencies Keep Their Clients in the News?
Having the world’s attention and staying in the news for an extended period isn’t easy. And that’s why most brands and public figures prefer partnering with digital PR agencies.
The big and established agencies offering paid PR services have extensive networks in the advertising and media industry. They have good relations with top journalists, and some even have direct connections with the best publishing houses. These digital PR agencies know how to leverage their networks and help their clients secure guaranteed press-features.
As a matter of fact, at least one press release per month is essential to ensure the maximum ROI for your business. This underpins the importance of an established PR branding agency with deep reaches across various publications and media outlets.
But what if a digital PR agency doesn’t have the necessary networks and connections to get clients regularly press-featured? Well, worry not. We have a solution for them as well!
The White Label Solution
So, what’s your best bet to ensure your clients get featured when you don’t have the necessary connections? The answer lies in white label digital PR services. You may not have the resources yourself. But you can always resell the services of an established white label digital PR agency.
Facilius Inc. is the world’s best white label digital PR agency. We are unrivaled when it comes to having professional connections and networks in the industry. With a proven track record of 100% on-time delivery and execution, we bring the on-ground results to our partners.
We will take the entire onus of securing the best press features for your client. And you will get complete ownership of the work and resell it to your client. This way, you will not just impress but also retain the client by leveraging our expertise. This is our commitment; else, you have a total money-back guarantee.
So, what keeps you waiting? Join hands with the best digital PR agency today to give your agency an added edge!