There are thousands of crypto projects out there today. Add to that the fact that blockchain is still a relatively new concept and the crypto market is never entirely stable. Hence, even the most seasoned investors are often perplexed as to which project to back. With over 20,000 digital assets on the web, how do you make one stand out? More importantly, how can you sway people to support a particular crypto project over others? These are questions on the mind of every crypto marketer today.
Well, this is where effective crypto marketing strategies come in. After all, it’s all about a clear vision, the right brand voice, and proper implementation that resonates with people.
How Does Crypto Marketing Help in Brand Building?
Crypto is a big and complicated realm. There is much more to this world than just the big names like Bitcoin and Ethereum. In fact, there are countless projects on the same blockchains which fail to get as much recognition. Their #1 mistake: ignoring the importance of planned crypto marketing. The best results can be achieved by analyzing and understanding your client’s target audience and giving them what they want.
Digital crypto marketing can accomplish both of these goals. It allows marketers to analyze buyers and create a strategy that caters to their desires. To build your crypto client’s brand, you must leverage a unique proposition that the other projects don’t have. The most successful crypto and NFT marketing campaigns create a one-of-a-kind product that fills a missing gap in the market.
Things to Consider for Your Client’s Crypto Marketing Strategy
Before you formulate a fool-proof crypto marketing strategy for your client, there are certain things you need to consider.
1. Target Audience
One of the most important steps is to identify, research, and analyze your client’s target audience. This is also key in creating a brand identity from the word go. According to Forbes, these are the key demographics of cryptocurrency users:
- 43% of men aged 18-29 have used some sort of crypto.
- Among crypto users of all ages, 22% of men have used crypto, compared to 10% of women.
- Cryptocurrency is most popular with young adults as 31% of users are aged 18-29.
As per these stats, it’s clear that the crypto industry’s ideal target customer is young men aged 18-29. Moreover, the data also shows that a considerably larger number of men use crypto than women. Using such numbers, you can easily determine the target demographic that would be most suited for your client’s crypto project.
While the focus should be on reaching the target audience, also remember that crypto is an income opportunity for people from all walks of life. This is evidenced by the Forbes study finding that 17% of upper and middle-income households and 15% of lower-income households have used cryptocurrency. These numbers are strikingly close.
2. Brand Values
Brand-building principles define the vision, values, and mission behind a campaign. Incorporate these concepts into the marketing campaign of your client from the very beginning. Think of it as telling your client’s story and sharing knowledge simultaneously. As crypto is a financial industry, it is imperative to win people’s trust. And one of the best ways to do that is by highlighting the brand values of your client’s project.
3. Marketing Goals
Your marketing goals should be specific, measurable, attainable, relevant, and time-based (SMART). For instance, a crypto marketing campaign could have the following marketing goals:
- Build brand awareness
- Generate leads
- Develop thought leadership
- Increase customer value
- Increase social media reach
- Boost search engine optimization (SEO)
- Increase conversion rates
How to Leverage Crypto Marketing to Build Brand Identity?
By now, you should be well aware of the importance of crypto marketing. So, let’s dive into the question that matters. Here are some proven strategies to create a buzz around your client’s crypto project and make it stand out.
· Media Coverage
Featuring a crypto or NFT project in the right media outlets can deliver a big boost to it. It allows your client to reach their target audience in a single stroke and have a chance to tell their story. Media coverage also helps to boost the credibility and trustworthiness of your client’s crypto brand. Moreover, it is also an excellent way to educate the readers on your client’s crypto project, its USPs, and the tech behind it.
· Social Media Marketing
Social media marketing for crypto projects is a cost-effective way to run a campaign that will reach millions of potential buyers. Twitter has an especially active community when it comes to crypto marketing. You could leverage Twitter DM (direct message) marketing both to generate leads and achieve conversions. Not only is this an ideal option for marketing, but it is also a prime opportunity to build a network.
· Listing on Exchanges and Other Platforms
By listing your client’s project on an exchange or other platform like CoinMarketCap, you are getting their brand further out there. Again, be sure to have a strong message that sets the name of your client’s project apart from everyone else’s. Make people want to invest in this vision. After all, a stellar campaign requires critical thinking and understanding of the psyche of buyers. So, make sure that the brand voice is unmistakable on exchanges and other platforms.
· Influencer Marketing
Influencer marketing is undoubtedly one of today’s hottest marketing strategies. And it works equally well even in the field of blockchain marketing. By collaborating with the right influencers, you can ensure unmatched visibility and traction for your client’s project. For instance, if you have someone like Roger Ver, Charlie Lee, or Anthony Pompliano even mention a project, you could prepare your client for a serious uptick.
Why Team Up with Facilius Inc.?
As the leading white-label crypto marketing agency, Facilius Inc. offers the best marketing solutions for crypto and NFT projects. All our services are 100% reseller friendly, meaning you’ll take zero risk in delivery and execution while multiplying your revenues.
Building a crypto/NFT brand takes more than just creating a project and a website and waiting for the results. You need to have a clear-cut strategy and define the project’s identity and purpose. A crypto marketing campaign must resonate with people immediately for maximum results. If you can establish the perfect brand voice from day one, rest assured your client will get the results they’re looking for.