4 mistakes people make when they create a Wikipedia page

4 mistakes people make when they create a Wikipedia page

The world’s biggest collaborative information accumulation project, Wikipedia has over 100,000 active volunteers working in 270 different languages. This open source website is one of the most effective marketing tools for a company or an individual if you create a Wikipedia page smartly. The keyword here being ‘smartly’.

A Wikipedia page can add huge value to your brand. Over the years, it has become a matter of prestige to be on Wikipedia. As our CMO Mohit Mirchandani says, ‘Everybody who is somebody wants to create a Wikipedia page’. Moreover, with a domain authority of 97 (yes 97), it has tremendous SEO value. You can also read our blog on why one needs to create a Wikipedia page to know more.

However, being a successful Wikipedia editor requires a specialized skill. There are multiple guidelines one must follow to successfully create a Wikipedia page. We have outlined some basic mistakes you should avoid when you create a Wikipedia page:

Wrong Referencing

Citations are the backbone of a Wikipedia article and ensure its authenticity. It is important to note that there are only a certain kind of citations and references that will work on this website. Blogs, social media, personal websites, or press releases will not be considered as valid citations. It is important to find books, press articles, academic papers or other such validated sources to back up your claims in the Wiki article. Failing to do that would usually get your article flagged, or in extreme cases, it may even get deleted. Every single claim made in the article need to be backed by credible citations.

Promotional Language (A Wikipedia page is not an advertisement)

Wikipedia is an information dissemination, open-source website. While it can work as a great promotional tool for brands or individuals, it is not advisable to write on this site as if you are promoting your brand. The language needs to be as matter of fact as possible. ‘Wikipuffery’ or adding unnecessary adjectives and descriptors should be avoided. This is usually done to increase the prominence of the article, but it will almost always work against you and may (or will) get your article deleted. For example, an award cannot be called prestigious since that is a subjective word. A musician cannot be called a ‘great’ or ‘very good’ musician. Keeping a neutral and factual tone is not only advisable, it is a necessity.

Autobiographical Entries (Don’t write your own page)

One thing that should be carefully avoided is uploading your company’s Wikipedia page, or your own page, yourself. Not every writer can be a Wiki editor (well, technically you can but in reality, you can’t). One of the most important policies of Wikipedia is having a ‘neutral point of view’. The website is designed to seek neutrality. Creating a Wikipedia article about yourself or your brand or having someone close to you do that will be flagged up with a ‘conflict of interest’ tag.

Don’t solicit votes on a deletion discussion

If your page has got flagged for deletion, most people enlist other Wikipedia editors and make them vote ‘keep’ in a ‘keep’ vs ‘delete’ discussion. In some cases, they tell their friends to create a Wikipedia account and then vote. With no history or credibility associated with these accounts, Wikipedia admins see right through this. We have seen cases where over 10 accounts have got deleted at once. In the Wikipedia world, this is known as ‘sockpuppetry’. If your page has got flagged for deletion, back up a ‘keep’ vote with references and Wikipedia policies. Emotions or long talks do not work. Simply voting ‘keep’ does not work either. You need to justify why that page should stay on Wikipedia.

At Facilius Inc, we certainly believe that Wikipedia writing is best to the left to qualified Wikipedia editors. Be it a new page or a putting back a deleted page, we can help. In fact, we create more Wikipedia pages than any other company. While Wikipedia is not designed for promotional purposes, who don’t want to be that ‘somebody’ on Wikipedia. If you need the right Wikipedia editors, contact us now

Why Wikipedia ?

Why Wikipedia ?

Picture this. You’re Googling information about something. Anything. It could be something as commonplace as chocolate. The search results throw up pages and pages of information. You scroll up and down a bit, but you are most likely going to click on the Wikipedia page about chocolate.

It has come to a point that if you’re looking for something and it doesn’t have its own Wiki page, you’d rather not look it up at all. So, what do you do if you want to feature on Wikipedia too? How has Wikipedia become the Holy Bible of all things? In 2001, founders Jimmy Wales and Larry Sanger founded Wikipedia – a one-stop internet encyclopaedia that could be edited by anybody. Its success is based on the ‘neutral point of view’ – a rule that the volunteer database of editors fastidiously sticks to. Although Wikipedia doesn’t claim to be free from flaws or inaccuracies, it is exactly this rule that makes sure it stays above the rest.

To that effect, articles on Wikipedia are straightforward to the point of sterility. Any kind of descriptive language is frowned upon and articles are regularly flagged for ‘too many adjectives’. Being aware of Wiki guidelines and being able to ensure that articles stick to them, is no child’s play. This is where we come in.

Have you ever ‘Googled’ your own brand? It could be your company, a product you sell, or your own name. Do you like what you see? Will potential clients like it? Before a prospective client approaches you for business, they look online to find out more about your brand – consistency, description of your business and body of work. Wikipedia pages are not for everyone, and if your company or business has one, it will not only add to the credibility of your firm but also makes your online presence more cemented. There are a great many benefits of having a Wikipedia page of your own.

  • Improves your reputation and credibility: Today’s customers do a thorough check before buying or availing of, any service. A Wikipedia page provides independent verification of your existence. Buyers are wary of scams and a well-made Wikipedia page will help lure customers and convince them that you are legitimate. A Wiki page is like a seal of approval and a well-made Wikipedia page is the icing on the cake! Wiki articles need to have citations for everything mentioned – whether your business is being talked about by others or just to list its achievements. Nothing goes on to a page without relevant sources. Availing the service of Wikipedia page writers then is a wise decision.
  • Enhances your visibility: Using Wikipedia pages can boost your visibility by improving your search rankings. Wiki pages always feature on the first page of search results, helping propel traffic to your business. The Wikipedia pages can divert attention to your home page as well.
  • Powerful SEO: If someone searches for your company’s name, the Wikipedia result is for it is going to be on the very first page. In the absence of a Wikipedia page, one will have to trawl through a lot more content to get an idea about your company and services. The main reason why Wikipedia works is that of convenience. The way information is structured makes it an index of all the most important things mentioned about the subject, all in one place, and with reference links to boot.

All things considered, a Wikipedia page is perceived to be reliable and credible. It is about the most obvious way to uplift your online presence, which is also what makes it so niche. We at Facilius, understand this thoroughly and believe in an extensive step-by-step approach to help you put your best ‘Wikipedia’ foot forward!