The World of Content Marketing
The Cambridge dictionary defines content as ‘something that is to be expressed through some medium, as speech, writing, or any of various arts’. In the ever changing digital world, it is vital that all your forms of content be it text or graphic or video are packaged to suit different platforms and then marketed to your audience. Simply put, being a successful content marketing company is not child’s play. We understand this world and we are good at it.
What is content marketing?
Content marketing includes a combination of all platforms that are needed to reach out to your target audience in the most effective manner. Most importantly, it involves marketing your content in an indirect manner. You get the audience engaged in a subject matter they would be interested in and plug your brand or services through that. The platforms for content marketing could include search engines, social media platforms, blogs, third party websites amongst others.
Why is it important?
Imagine you have a written a good and detailed blog article and published it on your website. How do you then share it on your social media platforms? The click throughs to an external website from Instagram are extremely poor which is why sharing the article on Instagram the way you do it for Facebook might not be the best solution. Simply put, your content needs to be packaged well and packaged differently. In a world where you have various platforms through which you have to market your content, content marketing is your way to have a centralised and effective digital marketing strategy.
Where can I find the best content marketing agencies?
Well you have made a good start by landing on our website. We have over 10 years of combined content marketing experience. We know how to make your content sound good and we know how to deliver it correctly. No one can claim to be the best content marketing agency but we certainly are amongst the best ones out there.
Often, agencies confuse the concept of digital marketing or content writing with content marketing. We do it all – we have an extensive content writing and a digital marketing team but our content marketing specialists are different and focused.
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