Picture this. You’re Googling information about something. Anything. It could be something as commonplace as chocolate. The search results throw up pages and pages of information. You scroll up and down a bit, but you are most likely going to click on the Wikipedia page about chocolate.
It has come to a point that if you’re looking for something and it doesn’t have its own Wiki page, you’d rather not look it up at all. So, what do you do if you want to feature on Wikipedia too? How has Wikipedia become the Holy Bible of all things?
In 2001, founders Jimmy Wales and Larry Sanger founded Wikipedia – a one-stop internet encyclopaedia that could be edited by anybody. Its success is based on the ‘neutral point of view’ – a rule that the volunteer database of editors fastidiously sticks to. Although Wikipedia doesn’t claim to be free from flaws or inaccuracies, it is exactly this rule that makes sure it stays above the rest.
To that effect, articles on Wikipedia are straightforward to the point of sterility. Any kind of descriptive language is frowned upon and articles are regularly flagged for ‘too many adjectives’. Being aware of Wiki guidelines and being able to ensure that articles stick to them, is no child’s play. This is where we come in.
Have you ever ‘Googled’ your own brand? It could be your company, a product you sell, or your own name. Do you like what you see? Will potential clients like it? Before a prospective client approaches you for business, they look online to find out more about your brand – consistency, description of your business and body of work. Wikipedia pages are not for everyone, and if your company or business has one, it will not only add to the credibility of your firm, but also makes your online presence more cemented. There are great many benefits of having a Wikipedia page of your own.
- Improves your reputation and credibility: Today’s customers do a thorough check before buying or availing of, any service. A Wikipedia page provides independent verification of your existence. Buyers are wary of scams and a well-made Wikipedia page will help lure customers and convince them that you are legitimate. A Wiki page is like a seal of approval and a well-made Wikipedia page is the icing on the cake! Wiki articles need to have citations for everything mentioned – whether your business is being talked about by others or just to list its achievements. Nothing goes on to a page without relevant sources. Availing the service of Wikipedia page writers then, is a wise decision.
- Enhances your visibility: Using Wikipedia pages can boost your visibility by improving your search rankings. Wiki pages always feature on the first page of search results, helping propel traffic to your business. The Wikipedia pages can divert attention to your home page as well.
- Powerful SEO: If someone searches for your company’s name, the Wikipedia result is for it is going to be on the very first page. In the absence of a Wikipedia page, one will have to trawl through a lot more content to get an idea about your company and services. The main reason why Wikipedia works is because of convenience. The way information is structured makes it an index of all the most important things mentioned about the subject, all in one place, and with reference links to boot.
All things considered, a Wikipedia page is perceived to be reliable and credible. It is about the most obvious way to uplift your online presence, which is also what makes it so niche. We at Facilius, understand this thoroughly and believe in an extensive step-by-step approach to help you put your best ‘Wikipedia’ foot forward!