Content Marketing Trends to Look Out for in 2019

Content Marketing Trends to Look Out for in 2019

Today, content marketing has become the most effective way togrow a brand online. The impact of traditional marketing methods like outdoor advertising is decreasing as we speak. Apart from lower costs, content marketing also has an increased conversion rate as opposed to traditional advertising methods. This is happening because today’s consumers want to see stories with real substance and not just advertisements. For instance, in the last few years, Kraft Foods has driven 4 times better ROI through content marketing than through traditional advertising.

Given its everchanging nature, content marketing keeps evolving. However, brands that can hack their way through the changes aren’t caught by surprise and can gain a huge advantage. Here are 5 content marketing trends every successful brand will need to follow to gain the most out of 2019

 Niche content will rule the day

Today, brands are creating more content than ever before. With so much content on the internet, brands need to ensure that they stand out or they face the risk of getting lost at sea. But creating niche content is easier said than done. Big brands need to focus on creating an identity and separate audiences for their sub-brands in 2019. While doing so, these brands must keep in mind that the tone and style of content for their sub-brands needs to be different from that of the parent company. They can do this by creating content that is in-depth and creative. For instance, Nerd Fitness focuses on a niche in the fitness industry i.e. “nerds who are looking to get fit”. 2019 will see a shift towards niche content that will find its own relevant audience.

 Long-form content is here to stay

As readers are increasingly looking for trustworthy sources on the internet, long-form content will gain even more importance in 2019. Also, search engines are rewarding lengthier posts in results rankings. Search engines prefer long-form content as opposed to short-form content. However, long-form content needs to be a quality resource that is worth the readers’ time. Bite-sized content might be easier to create, but long-form content will help you establish your brand as an authority in its space. For instance, Red Bull’s magazine that goes by the name ‘Red Bulletin’ has adopted a traditional journalistic approach of creating long-form features about sports, culture, and lifestyle that are both relevant and interesting to the brand’s target demographic. Most of the content pieces found in this magazine are well over 2000 words. The magazine’s editorial team is dedicated to telling unique, real-life stories that provide value and entertainment.

Video content will steal the show

In the past 5 years, consumption of video content has increased tremendously, and its growth isn’t going to slow down anytime soon. Talk to any digital marketer and he will tell you that video content is most saleable. Hence, brands need to make it a point to invest in making and distributing videos in 2019. While creating production-grade videos is great, don’t let it be your main focus. Instead, create videos that are highly relatable and of decent quality. For instance, Taco Bell is conquering the video marketing world with its creative campaigns. Their strategy involves posting short videos that will make viewers chuckle.While you’re at it, try to customize your videos for different social media platforms. Taco Bell once posted a six-minute mini-movie on SnapChat to introduce their ‘Spicy Chicken Cool Ranch Doritos Locos Tacos’ on the red carpet of the MTV Movie Awards.

Content marketing will be preferred over traditional marketing

Over the last decade, online presence has become mandatory for all brands, no matter their size or the industry they belong to. While social media helps generate brand awareness and revenue, it is content marketing that is going to steal the show in 2019. Brands are increasingly adopting content marketingafter looking at examples around them. Content Marketing Institute (CMI) reported that 91% of B2B brands and 86% of B2C brands use content marketing and are seeing results. Moreover, the brands that don’t use it also plan to start soon. Among businesses that use digital marketing, nearly 80 percent plan to increase their investment in content marketing in 2019. DemandBase, a marketing technology provider that specializes in serving B2B brands, used infographics, white papers, SlideShare, and webinars to source new leads for one of their campaigns. According to Top Rank Blog, the company generated 1,700 new leads and connected with 125 webinar viewers. This helped them generate over $1 million in new revenue through content marketing.

Personalized content will take centerstage

 The easiest way to deliver delightful customer experiences is through one-to-one marketing. In 2019, more and more marketers will strive to provide highly personalized experiences to their consumers. This is because personalization of content is imperative to the current and future success of brands across all industries. Did you know that personalized content marketing converts 4 times more than generic marketing?Northeast Nursery understood this and so they used Core DNA’s personalization functionality to allow contractors to view and receive a special price on selected products. According to a research by Invesp, 57% of shoppers are willing to give away their personal information in order to reap the benefits of personalization.

While the trends are indicating an increasing adoption of content marketing, it still remains to be seen how businesses use it to their advantage. Brands that have got it right are reaping the benefits of their efforts. The biggest takeaway is that a lukewarm approach to your content will no longer suffice in 2019.






Did Your Wikipedia Page Get Deleted? This is What You Need to Do Next!

Did Your Wikipedia Page Get Deleted? This is What You Need to Do Next!


Wikipedia is great for SEO and also for bolstering your credentials in the online world; almost every search term throws up a Wikipedia page on the first page of Google, and it has become the first stop for information for millions across the globe. At last count, Wikipedia clocked 18 billion (yes that’s a B) page views per month!

But you knew all that; which is why you spent all that time and effort creating a Wikipedia page in the first place! And I guess it got deleted? Which is why you are reading this article!

Facilius Inc. creates more approved Wikipedia pages than any other company and as most of our clients come to us once their own efforts have failed to produce results – we have dealt with a LOT of deleted pages!

Before we tell you what to do with your deleted page,

let’s understand some details of why pages are usually nominated for deletion.

Most deletions fall under these 5 processes:

Speedy Deletion: As the name suggests, these are pages which are deleted instantly and don’t require any discussion. Why? Because they don’t warrant a discussion; speedy deletion is used for pages that are hoaxes, pages in blatant violation of copyright, empty pages or for ones filled with nonsensical content or pages on topics already covered under another title.

Proposed Deletion (PROD): These have been flagged for deletion and unless an objection is raised will be automatically deleted in 7 days. If an objection is raised, then it will proceed to AfD (articles of Deletion).

Articles of Deletion (AfD): this is an invitation to open a deletion discussion. Editors discuss whether an article needs to be deleted and unless there is an agreement on keeping the article intact it will be deleted. This process lasts for a week.

Proposed deletion of biographies of living persons (BLIPROD): This is specifically for articles on living persons. If the said article does not have any sources or references at all, then it can be nominated for deletion. If the writer adds one reliable source within a week, then the deletion nomination is removed.

Copyright Problem (copyvio or CP): This type of deletion is for copyright violation which hasn’t been sorted out within two weeks from nomination.

To effectively defend your submitted page, it is crucial to understand these deletion processes, For a novice, all this markup text and abbreviations might seem complicated, but once you decipher the code, the reasons behind them are usually fairly easy to understand and in some cases easy to fix.

Here is what we do with a deleted Wikipedia page, and we are certain it will work for you too:

Find out why

When we first encounter a deleted page, we evaluate the objections that were raised very objectively. The guidelines are fairly clear on what are the basic requirements of a good Wikipedia article – namely notability, verifiability, and neutrality.

Do read the objection raised and try to understand what the problem is. If you don’t seem to understand the problem, then you can also ask the nominator who originally raised the objection or raise a query in the general forum.

Your page or your deletion log will have the objection and the process under which your page is flagged. You will also find the name of the editor and the deletion summary there along with a talk option to message the editor directly for more clarity.

Address the Problem

Now that you know the objection raised against your article you have two choices; fix it or let it go.

If the problem is something you can work on, then all in not lost (details in the next point).

If you feel the objection raised holds water and you can’t really change the article to meet the guidelines, then the honourable thing to do would be to submit it for deletion on your own (you can just put a {{db-author}} right at the top of the article).

Re-edit, resubmit or represent your views

If you have decided to fight to save your page, then you can do a few things:

Rework the content to overcome the objection

If you feel the objection is not correct, then raise the matter for discussion

Let the deletion take place and resubmit the changed content later (don’t resubmit the same content as it will get deleted again) – this could be useful in scenarios such as adding third-party sources to make your article meet the verifiability criteria.


Your first reaction – or your second (disbelief being the first) – will probably be panic (if it’s for your boss) or anger (for all the lost hard work), but don’t worry a deleted page is just a deleted page. If it falls under the basic guidelines of Wikipedia submissions, then there are ways to fix it – we at Facilius Inc, have done it for hundreds of clients over the past few years.

Thinking of Starting a Blog? But First, Read the 5 Things that No One will Ever Tell You

Thinking of Starting a Blog? But First, Read the 5 Things that No One will Ever Tell You


Hey, so you found us!

We bet this is not the first article you have read on “how to start a blog” – there is a ton of information on the Internet about all things blogging.

We don’t want to repeat what is already included in the content out there. So, this is not a step by step guide to setting up your blog or an article about WordPress installation.

Instead, we will focus on 5 things you wish you knew before you start a blog.

Why do you want to blog?

Before you write even one word or pick a name, you need to know what type of blogger you want to be!

Are you a hobby blogger? Are you doing it to make money or support your career? Or are you somewhere in the middle?

To be honest, blogging is hard work. Gone are the days of bloggers becoming famous organically! Today, it requires a clear identity and a plan. Everything you plan will stem from the type of blogger you want to be. There is no right or wrong answer here – but you do need to answer this question.

What do you want to blog about?

If you have reached this far then clearly you have a theme or niche in mind. Now, it’s time to expand it and take it for a spin.

Try out these steps –

Write down your theme, what you want your blog to be about and who is your ideal reader.

Do some research to find similar blogs and check out what is working for them.

Pitch the idea to your immediate circle of friends and family or to online communities.

If you are wondering why we are suggesting this, then the answer is simple – writing, researching and talking about your theme will help you clarify the details and concretize your thoughts.

How will you pay for it?

Basic blogs don’t cost all that much. But assuming you want to be more than a hobby blogger, your blog will cost you time and money.

Factors to be considered are – the domain name and hosting, graphics, videos, content production and marketing costs. All these have to be paid for and it’s important that you create a realistic budget and a plan to help you turn a profit down the line.

Blog business plan

Successful and profitable blogs don’t just happen by accident. You need a solid and very detailed business plan to make sure that you and your blog stay focused on building a loyal tribe of followers whom you can someday turn into loyal customers.

If you are ready to get serious about creating a business plan, then do check out this business plan template by Regina and one by Melyssa, who both have successful online consultancy businesses teaching people how to sell and create online brands

How will you get traffic?

In the digital world, everything is tied to how many people engage with your content. Traffic is the only metric of success. The truth is that generating traffic entirely depends on how much of your time and money you want to put into your blog.

If you dedicate hours of your time engaging with people on communities and forums or spend quality time writing guest posts or work with a respectable marketing budget – then the traffic will increase – slowly, but surely.

What’s your long-term plan?

When you have to run an interesting blog on one theme for years and churn out fresh content 3 times a week, you can run out of ideas really quickly.

Map a 6-month content calendar with details of themes, blog titles, and synopses. We promise this process of putting down your thoughts on paper will streamline your process for a long time to come.


Our work puts us in touch with thousands of bloggers every day; in fact, we have an entire team dedicated to analyzing data and that elusive human angle on what works and what doesn’t.

All good bloggers have one thing in common – they are passionate and think strategically about their work. The World Wide Web is a mature and crowded space and the only thing that will stop the reader from pressing the back button is when useful content is delivered consistently.