WHY WIKIPEDIA?

WHY WIKIPEDIA?

Picture this. You’re Googling information about something. Anything. It could be something as commonplace as chocolate. The search results throw up pages and pages of information. You scroll up and down a bit, but you are most likely going to click on the Wikipedia page about chocolate.

It has come to a point that if you’re looking for something and it doesn’t have its own Wiki page, you’d rather not look it up at all. So, what do you do if you want to feature on Wikipedia too? How has Wikipedia become the Holy Bible of all things?

In 2001, founders Jimmy Wales and Larry Sanger founded Wikipedia – a one-stop internet encyclopaedia that could be edited by anybody. Its success is based on the ‘neutral point of view’ – a rule that the volunteer database of editors fastidiously sticks to. Although Wikipedia doesn’t claim to be free from flaws or inaccuracies, it is exactly this rule that makes sure it stays above the rest.

To that effect, articles on Wikipedia are straightforward to the point of sterility. Any kind of descriptive language is frowned upon and articles are regularly flagged for ‘too many adjectives’. Being aware of Wiki guidelines and being able to ensure that articles stick to them, is no child’s play. This is where we come in.

Have you ever ‘Googled’ your own brand? It could be your company, a product you sell, or your own name. Do you like what you see? Will potential clients like it? Before a prospective client approaches you for business, they look online to find out more about your brand – consistency, description of your business and body of work. Wikipedia pages are not for everyone, and if your company or business has one, it will not only add to the credibility of your firm, but also makes your online presence more cemented. There are great many benefits of having a Wikipedia page of your own.

  • Improves your reputation and credibility: Today’s customers do a thorough check before buying or availing of, any service. A Wikipedia page provides independent verification of your existence. Buyers are wary of scams and a well-made Wikipedia page will help lure customers and convince them that you are legitimate. A Wiki page is like a seal of approval and a well-made Wikipedia page is the icing on the cake! Wiki articles need to have citations for everything mentioned – whether your business is being talked about by others or just to list its achievements. Nothing goes on to a page without relevant sources. Availing the service of Wikipedia page writers then, is a wise decision.
  • Enhances your visibility: Using Wikipedia pages can boost your visibility by improving your search rankings. Wiki pages always feature on the first page of search results, helping propel traffic to your business. The Wikipedia pages can divert attention to your home page as well.
  • Powerful SEO: If someone searches for your company’s name, the Wikipedia result is for it is going to be on the very first page. In the absence of a Wikipedia page, one will have to trawl through a lot more content to get an idea about your company and services. The main reason why Wikipedia works is because of convenience. The way information is structured makes it an index of all the most important things mentioned about the subject, all in one place, and with reference links to boot.

All things considered, a Wikipedia page is perceived to be reliable and credible. It is about the most obvious way to uplift your online presence, which is also what makes it so niche. We at Facilius, understand this thoroughly and believe in an extensive step-by-step approach to help you put your best ‘Wikipedia’ foot forward!

Never a start-up, always a business.

Never a start-up, always a business.

I recently started following Mahesh Murthy on LinkedIn (who doesn’t). In the semi serious world of LinkedIn, it is perhaps the only genuine entertainment you will come across.

He recently criticized a Facebook post where Bookmyshow highlighted itself as the only major startup that is in the green. The post highlighted the losses all the bigwigs made. From Flipkart (2000 crores), Snapdeal (800 crores) to PayTM (1000 crores) – every major tech startups losses were chronologically arranged and the companies were even categorized into sub-sectors for us commoners to analyse the ones who have drowned the most money. Personally, I found nothing wrong with the post. If you are the only big league start-up in the green (3.1 crores to be precise), use every inch of your social platforms to flaunt it.
Importantly, it got me thinking about what kind of companies qualify as startups. Is it Mahesh, is it a VC or should it be ME? Not one for boring technicalities, for me it was always a matter of perception. For a millennial (which unfortunately I am not) or a new entrepreneur (which I am) – Bookmyshow, Zomato, Flipkart and the likes have become gold standards. Funded repeatedly. Co-founders from IIM or IIT. More press coverage than even a Reliance and a solid tech platform to backup their ideas.With the continuous losses these companies make, are the new gold Standards of entrepreneurs misdirected?
My own company, a content marketing firm called Facilius Inc, doesn’t qualify if any of these benchmarks were real.
We are not repeatedly funded (only once till now). None of the co-founders belong to the IIM-IIT breed. Perhaps most importantly, we have not been in the red EVER. This company was started with an investment of 12,000 rupees and we haven’t made our 120 crores yet but that 12,000 rupees has got it’s fair share of returns.
I grew up in a modern but Sindhi business household. It was not a start-up friendly atmosphere. The one rule of business was profit (well, two rules – profit and goodwill) but the question of taking someone else’s money and making a loss in continuity would have been an idea that would have got me disbarred from all business talks. So when we see the Bahls and the Bansals as celebrated entrepreneurs, there are days I wonder if we are celebrating their insane ability to change the landscape of business in India (which they have) or their ability to run a business (which I, in my humble capacity don’t agree with).
Following the rules I grew up with, when I started my company, I was very clear that it needed to be my source of income. No decision was made for cosmetic reasons. It had to make sense to the bottom line. Clients were taken if the pricing made sense. We did do work at rock bottom prices to build a portfolio but the volume justified the pricing then. Admittedly, I don’t have a tech company. The rules for a service based business are different but the employees working with you must grow and my partners and investor MUST not lose any money.
Everyday, we do take risks that we hope will pay off but never has a decision been taken to ‘look bigger’ or for the press. In September 2016, we got funded. I wanted to increase the pace of my growth and an external infusion was needed. During the very painful negotiations, I very clearly told my investor, we will not make you 15x in 2 years on your investment but I will make you 3-4x in that time. Following the investment and subsequent expansion, I am VERY proud to say that I will pay my investor his first dividend in April.
It was at the dinner table with my investor (at the closing) that my father (who by the way completely disapproved of me bringing in an equity partner) asked me “When do you stop being a start-up?”. Almost immediate was my reply “Papa – we were never a start-up. We were and always will be a business.”