The obsession called Instagram verification

The obsession called Instagram verification

Every major social media platform (be it Facebook, Instagram, Youtube or Twitter), today, has incorporated a system through which you can verify your social media account. The first platform to start this system was Twitter, and it was later adapted by everyone from Facebook to YouTube to Instagram among many others.

The blue badge on Instagram, when first introduced, was limited to specific public figures, celebrities, and the likes. It was awarded by Instagram but the requirements for it were not made apparent. While it is still restricted to public figures, the definition of what a public figure is has become more lax. Over the years, getting verified on Instagram has become a matter of pride and status. Simply put, Instagram verification has become a craze that does not seem to be dying down. So, what do you need to get verified on Instagram? While the list below is not all inclusive, it covers the key requirements for Instagram verification.

  1. Press – you must have significant coverage in the press to prove you are worthy of being verified
  2. Wikipedia page – this will seal the notability requirement that Instagram has. A Wikipedia page is usually a sign of sufficient press and notability. If you want to know learn more about creating a Wikipedia page, you can read our blog here.
  3. Organic followers – you can get verified with as little as 1000 followers if you a celebrity but if all your followers are bots or fake, Instagram can detect it
  4. Instagram verification requires a strong presence on another social media platform. For example, someone verified on Facebook, Twitter or Youtube is more likely to get verified on Instagram

While you can officially apply for verifying your Facebook page here, Instagram verification is far more elusive. This exclusivity has, to some extent, further fueled the obsession.

Complete control of your identity (a.k.a avoid the fake accounts)

Instagram verification will ensure that no one is able to use your or your brand’s name for nefarious purposes. It helps distinguish the real account from the many fake accounts that pop up like mushrooms after rain. It gives your followers the assurance that they are interacting with the real deal. It is essentially the process with which you can take ownership of your own identity, something that is crucial in today’s social media driven world.

Having a verified profile has become more important than ever for businesses and individuals. It is a sure-fire way to avoid someone else from capitalizing on your identity while boosting your own brand online. While the process can be difficult, Instagram being the toughest nut to crack for a verified profile, it is definitely worth the effort.

Marks you as trustworthy

Social media users understand the importance of following verified accounts. A verified Instagram account works as a stamp of approval, something that sets you apart as being a trusted, significant entity and ensures you are given the attention online that you deserve.

Boosts Content

Over and above having a positive impact on your image online, Instagram verification plays a very important role in helping your content get out there on social media. There is a great deal of increase in the visibility that your content gets if you get verified on Instagram. This will have a cascading effect which ensures more followers and thus a better promotion for you and your brand moving forward.

Elevates your Instagram presence

If you want to make sure that you get the traction your brand or you deserve online, Instagram verification is key. It works as a status symbol, signalling to the audience that you are a significant entity in your own right. This not only helps drive more and more people towards the content you are putting out there but makes it easier for people who want to do business with you to locate you.

If you are looking for Instagram verification, get in touch with us. Our team of specialists can help you with the entire process from end to end.

4 mistakes people make when they create a Wikipedia page

4 mistakes people make when they create a Wikipedia page

The world’s biggest collaborative information accumulation project, Wikipedia has over 100,000 active volunteers working in 270 different languages. This open source website is one of the most effective marketing tools for a company or an individual if you create a Wikipedia page smartly. The keyword here being ‘smartly’.

A Wikipedia page can add huge value to your brand. Over the years, it has become a matter of prestige to be on Wikipedia. As our CMO Mohit Mirchandani says, ‘Everybody who is somebody wants to create a Wikipedia page’. Moreover, with a domain authority of 97 (yes 97), it has tremendous SEO value. You can also read our blog on why one needs to create a Wikipedia page to know more.

However, being a successful Wikipedia editor requires a specialized skill. There are multiple guidelines one must follow to successfully create a Wikipedia page. We have outlined some basic mistakes you should avoid when you create a Wikipedia page:

Wrong Referencing

Citations are the backbone of a Wikipedia article and ensure its authenticity. It is important to note that there are only a certain kind of citations and references that will work on this website. Blogs, social media, personal websites, or press releases will not be considered as valid citations. It is important to find books, press articles, academic papers or other such validated sources to back your claims in the Wiki article. Failing to do that would usually get your article flagged, or in extreme cases it may even get deleted. Every single claim made in the article need to be backed by credible citations.

Promotional Language (A Wikipedia page is not an advertisement)

Wikipedia is an information dissemination, open-source website. While it can work as a great promotional tool for brands or individuals, it is not advisable to write on this site as if you are promoting your brand. The language needs to be as matter of fact as possible. ‘Wikipuffery’ or adding unnecessary adjectives and descriptors should be avoided. This is usually done to increase the prominence of the article, but it will almost always work against you and may (or will) get your article deleted. For example, an award cannot be called prestigious since that is a subjective word. A musician cannot be called a ‘great’ or ‘very good’ musician. Keeping a neutral and factual tone is not only advisable, it is a necessity.

Autobiographical Entries (Don’t write your own page)

One thing that should be carefully avoided is uploading your company’s Wikipedia page, or your own page, yourself. Not every writer can be a Wiki editor (well, technically you can but in reality, you can’t). One of the most important policies of Wikipedia is having a ‘neutral point of view’. The website is designed to seek neutrality. Creating a Wikipedia article about yourself or your brand or having someone close to you do that will be flagged up with a ‘conflict of interest’ tag.

Don’t solicit votes on a deletion discussion

If your page has got flagged for deletion, most people enlist other Wikipedia editors and make them vote ‘keep’ in a ‘keep’ vs ‘delete’ discussion. In some cases, they tell their friends to create a Wikipedia account and then vote. With no history or credibility associated with these accounts, Wikipedia admins see right through this. We have seen cases where over 10 accounts have got deleted at once. In the Wikipedia world, this is known as ‘sockpuppetry’. If your page has got flagged for deletion, back up a ‘keep’ vote with references and Wikipedia policies. Emotions or long talks do not work. Simply voting ‘keep’ does not work either. You need to justify why that page should stay on Wikipedia.

At Facilius Inc, we certainly believe that Wikipedia writing is best to left to qualified Wikipedia editors. Be it a new page or a putting back a deleted page, we can help. Infact, we create more Wikipedia pages than any other company. While Wikipedia is not designed for promotional purposes, who doesn’t want to be that ‘somebody’ on Wikipedia. If you need the right Wikipedia editors, contact us now

WHY WIKIPEDIA?

WHY WIKIPEDIA?

Picture this. You’re Googling information about something. Anything. It could be something as commonplace as chocolate. The search results throw up pages and pages of information. You scroll up and down a bit, but you are most likely going to click on the Wikipedia page about chocolate.

It has come to a point that if you’re looking for something and it doesn’t have its own Wiki page, you’d rather not look it up at all. So, what do you do if you want to feature on Wikipedia too? How has Wikipedia become the Holy Bible of all things? In 2001, founders Jimmy Wales and Larry Sanger founded Wikipedia – a one-stop internet encyclopaedia that could be edited by anybody. Its success is based on the ‘neutral point of view’ – a rule that the volunteer database of editors fastidiously sticks to. Although Wikipedia doesn’t claim to be free from flaws or inaccuracies, it is exactly this rule that makes sure it stays above the rest.

To that effect, articles on Wikipedia are straightforward to the point of sterility. Any kind of descriptive language is frowned upon and articles are regularly flagged for ‘too many adjectives’. Being aware of Wiki guidelines and being able to ensure that articles stick to them, is no child’s play. This is where we come in.

Have you ever ‘Googled’ your own brand? It could be your company, a product you sell, or your own name. Do you like what you see? Will potential clients like it? Before a prospective client approaches you for business, they look online to find out more about your brand – consistency, description of your business and body of work. Wikipedia pages are not for everyone, and if your company or business has one, it will not only add to the credibility of your firm, but also makes your online presence more cemented. There are great many benefits of having a Wikipedia page of your own.

  • Improves your reputation and credibility: Today’s customers do a thorough check before buying or availing of, any service. A Wikipedia page provides independent verification of your existence. Buyers are wary of scams and a well-made Wikipedia page will help lure customers and convince them that you are legitimate. A Wiki page is like a seal of approval and a well-made Wikipedia page is the icing on the cake! Wiki articles need to have citations for everything mentioned – whether your business is being talked about by others or just to list its achievements. Nothing goes on to a page without relevant sources. Availing the service of Wikipedia page writers then, is a wise decision.
  • Enhances your visibility: Using Wikipedia pages can boost your visibility by improving your search rankings. Wiki pages always feature on the first page of search results, helping propel traffic to your business. The Wikipedia pages can divert attention to your home page as well.
  • Powerful SEO: If someone searches for your company’s name, the Wikipedia result is for it is going to be on the very first page. In the absence of a Wikipedia page, one will have to trawl through a lot more content to get an idea about your company and services. The main reason why Wikipedia works is because of convenience. The way information is structured makes it an index of all the most important things mentioned about the subject, all in one place, and with reference links to boot.

All things considered, a Wikipedia page is perceived to be reliable and credible. It is about the most obvious way to uplift your online presence, which is also what makes it so niche. We at Facilius, understand this thoroughly and believe in an extensive step-by-step approach to help you put your best ‘Wikipedia’ foot forward!

Never a start-up, always a business.

Never a start-up, always a business.

I recently started following Mahesh Murthy on LinkedIn (who doesn’t). In the semi serious world of LinkedIn, it is perhaps the only genuine entertainment you will come across.

He recently criticized a Facebook post where Bookmyshow highlighted itself as the only major startup that is in the green. The post highlighted the losses all the bigwigs made. From Flipkart (2000 crores), Snapdeal (800 crores) to PayTM (1000 crores) – every major tech startups losses were chronologically arranged and the companies were even categorized into sub-sectors for us commoners to analyse the ones who have drowned the most money. Personally, I found nothing wrong with the post. If you are the only big league start-up in the green (3.1 crores to be precise), use every inch of your social platforms to flaunt it.
Importantly, it got me thinking about what kind of companies qualify as startups. Is it Mahesh, is it a VC or should it be ME? Not one for boring technicalities, for me it was always a matter of perception. For a millennial (which unfortunately I am not) or a new entrepreneur (which I am) – Bookmyshow, Zomato, Flipkart and the likes have become gold standards. Funded repeatedly. Co-founders from IIM or IIT. More press coverage than even a Reliance and a solid tech platform to backup their ideas.With the continuous losses these companies make, are the new gold Standards of entrepreneurs misdirected?
My own company, a content marketing firm called Facilius Inc, doesn’t qualify if any of these benchmarks were real.
We are not repeatedly funded (only once till now). None of the co-founders belong to the IIM-IIT breed. Perhaps most importantly, we have not been in the red EVER. This company was started with an investment of 12,000 rupees and we haven’t made our 120 crores yet but that 12,000 rupees has got it’s fair share of returns.
I grew up in a modern but Sindhi business household. It was not a start-up friendly atmosphere. The one rule of business was profit (well, two rules – profit and goodwill) but the question of taking someone else’s money and making a loss in continuity would have been an idea that would have got me disbarred from all business talks. So when we see the Bahls and the Bansals as celebrated entrepreneurs, there are days I wonder if we are celebrating their insane ability to change the landscape of business in India (which they have) or their ability to run a business (which I, in my humble capacity don’t agree with).
Following the rules I grew up with, when I started my company, I was very clear that it needed to be my source of income. No decision was made for cosmetic reasons. It had to make sense to the bottom line. Clients were taken if the pricing made sense. We did do work at rock bottom prices to build a portfolio but the volume justified the pricing then. Admittedly, I don’t have a tech company. The rules for a service based business are different but the employees working with you must grow and my partners and investor MUST not lose any money.
Everyday, we do take risks that we hope will pay off but never has a decision been taken to ‘look bigger’ or for the press. In September 2016, we got funded. I wanted to increase the pace of my growth and an external infusion was needed. During the very painful negotiations, I very clearly told my investor, we will not make you 15x in 2 years on your investment but I will make you 3-4x in that time. Following the investment and subsequent expansion, I am VERY proud to say that I will pay my investor his first dividend in April.
It was at the dinner table with my investor (at the closing) that my father (who by the way completely disapproved of me bringing in an equity partner) asked me “When do you stop being a start-up?”. Almost immediate was my reply “Papa – we were never a start-up. We were and always will be a business.”